3 Things Houdini Can Teach About Making a Name for YourselfREPRINT GUIDELINES=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=You are free to publish the following article in itsentirety in your eZine or on your website. Our onlycondition is that you MUST keep the information about theauthor,(c) notice and resource box at the end intact.Please let us know when you use an article bysending us an email... mailto:articles@bookshaker.com=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=Word Count: 404Character Width: 60Resource Box: The Houdini Principle==========================================================="3 Things Houdini Can Teach You AboutMaking a Name for Yourself" - by Tim Kenning author of "The Houdini Principle"(c) Tim Kenning. All Rights Reserved.http://www.BookShaker.com===========================================================At the beginning of the Twentieth Century Harry Houdinicaptured the imagination of the western world by performingseemingly impossible feats wherever he went. He was one ofthe most famous people alive in his lifetime and the highestpaid performer of his era.Harry Houdini - Master Magician and Escape Artist can bethought of as a product of Harry Houdini - Master Showmanand Self-Promoter.Here are three principles for you to work with.1. Unreasonable self-belief - Start from a solid baseWhen Houdini was interviewed in 1897 he said, "I think noone can beat me at magic; but I'm still obscure. It doesn'tbother me, however, I know I am going to be famous."One of the ways to remove any doubts that you have is tothink of yourself as The World's Leading Expert in theOpinions of YOU. This doesn't mean you're always right, orthat there's nothing more to learn. What it does mean isthat you can start from a place of being congruent becauseyou remove any self-doubt. Do what you can with what youhave got and2. Set the Standard - Houdini was never satisfiedHoudini's act was one of continual improvement over theyears. He was never satisfied with staying still. He made heset the standard for others to follow. Even when he waspresenting a new trick or illusion he was working on animproved version behind the scenes. Also when he had abetter method or improvement, he would reveal his old methodor perform it for free. His competition was always playingcatch-up.3. Press Relations - Learn some marketing savvyWhen Houdini would play a town he would perform outside forfree to gather the crowds. Not only would he have crowds oftens of thousands turn out to see him. He would performoutside for free and then double his admission prices andstill have hundreds that couldn't get in to see him. Healso made sure he was front page news. The last publicitystunt he devised was to hang upside-down from a building andescape a straitjacket. He made sure he was front-page newsby carefully choosing the building he used. Not the tallest.Not the most historical. Not the theatre. He chose the localnewspaper office.Adapt these lessons and principles to your own field andyou'll have one of the best marketing minds on your side.===========================================================Tim Kenning, a childhood fan of Houdini and now a highlyrespected trainer of NLP has tapped into the mindset ofHoudini to unlock his secrets of creativity and confidence.Buy his book "The Houdini Principle" here ==>http://www.bookshaker.com/product_info.php?products_id=184=========================================================== Tim Kenning, a childhood fan of Houdini and now a highlyrespected trainer of NLP has tapped into the mindset ofHoudini to unlock his secrets of creativity and confidence.Buy his book "The Houdini Principle" here ==>http://www.bookshaker.com/product_info.php?ref=208&products_id=184
Category : General Business: Public Relations
ไม่มีความคิดเห็น:
แสดงความคิดเห็น